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Inca

Working with Chef Nic Watt and interior architects CTRL Space, we created a brand for Inca that captures the warmth of Latin-Asian fusion cuisine. Inspired by Peru’s Rainbow Mountain, Inca Lines and classic South American bar signage, the identity uses earthy colours and playful line illustrations. A warm, casual and fun aesthetic with food at the centre of the experience informed the simple, hand tooled typographic approach. Fun, discoverable, and utterly delicious — just like the food. This was a bronze winner at the 2022 Best Awards.

2019

Brand Identity
Hospitality Design
Signage Design
Illustration

Visit Site

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Inca Restaurant Ponsonby Ceviche Dish
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More.

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If you have a project and want to work with people who listen, share smart ideas and put their everything into crafting beautiful and effective work, let’s have a chat.

Level 1, 483 Richmond Road
Grey Lynn, Auckland, New Zealand

+64 9 360 6000

contact@designdairy.co.nz

We’re a creative design studio with a simple ethos: do good work for good people.

We’re graphic designers who understand all the things that come under that umbrella, from brand identities to packaging design to digital experiences.

Our clients are big, small and everything in between. But they all appreciate great design and working with a friendly, responsive team. We take their business needs seriously — without getting too serious.

Approach

Our approach is pretty simple. We listen, we explore, then we show you the possibilities. We work with you to decide the right creative direction to take, then we bring it to life in any way you need. And we don’t check out once the exciting bits are done — we give every part of your job our full attention.

Services & Capabilities

We’ve worked on brands of every size, in all kinds of industries. We love working on hospitality brands and clients who are into social good. We also love nutting out unusual business problems or helping new startups work out what they’re all about.

  • Brand

    We approach each branding exercise with an open mind. We love to ask questions and understand a brands needs and unique attributes — so every brand name, story, logo and experience is distinctive and connects with your target audience.

    — Brand Identity Systems
    — Logos, Wordmarks, Icons
    — Naming
    — Brand Narrative
    — Brand Architecture
    — Brand Guidelines
    — Campaign Design

  • Packaging

    We understand in today’s market, shelf impact is important. We also get that packaging can be not just a vehicle for your product — but the way a customer connects with your brand. We love creating solutions that are simple, responsive and effective.

    — Design
    — Promotional Campaigns
    — Mock-ups
    — Installations
    — Print Production

  • Digital

    Today’s world is digital. That’s why we have the capability to extend into Website, App, Social Media and Motion Design for every project we do. We create effective and modern digital solutions that work for your brand.

    — Websites
    — App Design
    — UX and UI
    — Animation and Motion
    — Social Media
    — eDMs
    — Digital Billboards

  • Brand Servicing

    We work in partnership with a wide variety of companies on brand maintenance and ongoing design support. We understand that responsive, consistent and intuitive application of your brand is a crucial element of business success.

    — Annual Reports
    — POS
    — Exhibition Design
    — Wayfinding
    — Templates
    — Social Posts
    — Print Production

  • More

    A brand can be brought to life in infinite ways and we can explore all of its dimensions. We can turn our creative skills to all forms of brand expression, to help you ensure a consistent and cohesive design vision underpins everything your brand touches.

    — Experiential
    — Events
    — Wayfinding
    — Presentation Templates
    — Illustration

Awards

Select Clients

Amnesty, Antipodes Water, ANZATSA, ARC Vets, Artis Homes, BlueCurrent, Box Architects, Clorox, Counties Energy, Decent Packaging, The Dental Group, Eighthirty Coffee Roasters, Electron Medical, Fairtrade, G.A.S. Hungry Bin, Invivo Wines, Investore Property, Jacobsen Flooring, Kōkako Organic Coffee, Kwanto, L’Oréal, Mitchell Vranjes, Northern Rocks, Openloop, Project Restore, Rehau, Riley Coffee Roasters, Skyline, Stride Property, Valspar, Vector Energy, WSAFC

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