Decent Packaging came to us ready to evolve their Smartass brand into something bigger. They wanted to move beyond toilet paper into a full range of sustainable everyday products. We created With Small — a bold, minimal identity that makes mindful materials feel modern and approachable. The playful toilet paper wraps change yearly, proving that sustainability doesn’t have to be serious.
2020
Brand Identity
Logo Design
Packaging Design
Art Direction
We’re a creative design studio with a simple ethos: do good work for good people.
We’re graphic designers who understand all the things that come under that umbrella, from brand identities to packaging design to digital experiences.
Our clients are big, small and everything in between. But they all appreciate great design and working with a friendly, responsive team. We take their business needs seriously — without getting too serious.
Our approach is pretty simple. We listen, we explore, then we show you the possibilities. We work with you to decide the right creative direction to take, then we bring it to life in any way you need. And we don’t check out once the exciting bits are done — we give every part of your job our full attention.
We’ve worked on brands of every size, in all kinds of industries. We love working on hospitality brands and clients who are into social good. We also love nutting out unusual business problems or helping new startups work out what they’re all about.
We approach each branding exercise with an open mind. We love to ask questions and understand a brands needs and unique attributes — so every brand name, story, logo and experience is distinctive and connects with your target audience.
— Brand Identity Systems
— Logos, Wordmarks, Icons
— Naming
— Brand Narrative
— Brand Architecture
— Brand Guidelines
— Campaign Design
We understand in today’s market, shelf impact is important. We also get that packaging can be not just a vehicle for your product — but the way a customer connects with your brand. We love creating solutions that are simple, responsive and effective.
— Design
— Promotional Campaigns
— Mock-ups
— Installations
— Print Production
Today’s world is digital. That’s why we have the capability to extend into Website, App, Social Media and Motion Design for every project we do. We create effective and modern digital solutions that work for your brand.
— Websites
— App Design
— UX and UI
— Animation and Motion
— Social Media
— eDMs
— Digital Billboards
We work in partnership with a wide variety of companies on brand maintenance and ongoing design support. We understand that responsive, consistent and intuitive application of your brand is a crucial element of business success.
— Annual Reports
— POS
— Exhibition Design
— Wayfinding
— Templates
— Social Posts
— Print Production
A brand can be brought to life in infinite ways and we can explore all of its dimensions. We can turn our creative skills to all forms of brand expression, to help you ensure a consistent and cohesive design vision underpins everything your brand touches.
— Experiential
— Events
— Wayfinding
— Presentation Templates
— Illustration
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Amnesty, Antipodes Water, ANZATSA, ARC Vets, Artis Homes, BlueCurrent, Box Architects, Clorox, Counties Energy, Decent Packaging, The Dental Group, Eighthirty Coffee Roasters, Electron Medical, Fairtrade, G.A.S. Hungry Bin, Invivo Wines, Investore Property, Jacobsen Flooring, Kōkako Organic Coffee, Kwanto, L’Oréal, Mitchell Vranjes, Northern Rocks, Openloop, Project Restore, Rehau, Riley Coffee Roasters, Skyline, Stride Property, Valspar, Vector Energy, WSAFC
